To begin the project, I listened carefully to the client’s vision and goals. While the initial request was open-ended, I identified key themes: a strong sense of community, support for public schools, and a connection to the hand-painted rocks created by a local advocate. With these elements in mind, I developed a strategy to create a design that was bold, authentic, and deeply rooted in the community’s values. I started by creating a moodboard to establish the visual direction. This included:

• Bold Typography: To convey strength and dynamism.
• Vibrant Colors: Featuring the school’s primary color (orange) alongside complementary blues and whites to evoke energy, trust, and warmth.
• Organic Textures: Inspired by the hand-painted rocks, which symbolized the community’s creativity and commitment.

The moodboard served as a foundation for the design, ensuring that every element—from typography to color to imagery—aligned with the client’s goals and the community’s spirit.

The logo features bold text reading “West Bonner County” in Sports World, with “Rocks” in Vervelle script. A row of orange rocks sits beneath, with the tagline “We Support Our Schools” in the same script font.

The bold typography represents the dynamic and active nature of the community. The script font complements the organic, hand-painted nature of the rocks, symbolizing authenticity and personal commitment. The rocks themselves, inspired by the community-created art, represent the strength of the community. Each rock, with its unique illustrations and messages like “Hope,” “Definitely Believe,” and “Never Give Up,” symbolizes the individual contributions that fuel the collective support for public schools. 

Typography and color are foundational design elements that communicate tone, emotion, and meaning. For this project, I carefully selected fonts and colors to reflect the community’s energy, authenticity, and commitment to public education.

Typography

• Primary Font: Sports World
  Bold, dynamic, and reminiscent of classic sports logos, this font immediately grabs attention and conveys strength, energy, and vibrant community spirit.
• Secondary Font: Vervelle
  A script font with a handwritten feel, Vervelle adds authenticity and a personal touch, reflecting the warmth and approachability of the community.
• Supporting Font: Lato
  Lato provides a clean and modern counterpoint to the more stylized primary and secondary typefaces. Its neutral appearance ensures excellent readability for any accompanying text, allowing the headline fonts to shine.

This font combination creates a visually appealing and harmonious design that effectively communicates the message of community support for public schools. The bold “Sports World” commands attention, the elegant “Vervelle” adds personality and warmth, and “Lato” ensures clarity and legibility for supporting text.

Color Palette

The color palette was carefully chosen to reflect the spirit of the community and its connection to the school district. Each color has a specific role in the design, contributing to its visual impact and emotional resonance.

• Bonner Blaze (#fa6212):
  This vibrant orange is a school color, immediately establishing a strong connection to the district. Orange is associated with energy, enthusiasm, and creativity, perfectly reflecting the spirit of the community and its support for the schools.
• Scholar’s Ink (#1f3061) & Lake View Blue (#1172ba):
  The combination of these blues creates a sense of depth and stability. Blue is often associated with trust, reliability, and learning, making it an appropriate choice for a design that celebrates public education. The darker “Scholar’s Ink” provides a strong foundation for the vibrant orange and white elements, while “Lake View Blue” adds a refreshing and approachable tone, making the logo visually striking and balanced.