Amylouise Smith
Branding for Those Happiest Outside & Worthy Causes
BFA & AAS Designer-Illustrator | Sustainable Brand Specialist
Let’s Make Change Look Good.
Portfolio
Granite Creek Marina – Brand Identity & Environmental Storytelling
Honoring a 90-year-old lakeside legacy—elevating tribal collaboration, ecological stewardship, and hand-drawn heritage through design.
TrueWealth Financial – Brand Identity & Positioning
Rebranding a financial firm as a sophisticated educator for affluent clients.
Tamara Schweigert Robb – Artist Branding & Visual Identity
Crafting a gallery-ready brand as dynamic and playful as her bronze wildlife. From faded printouts to museum admissions: A sculptor’s brand, forged to match her craft.
West Bonner County – Community Advocacy Campaign
Bold, hopeful visuals to mobilize a community to defend public education.
About
Strategic Designer · Artist · Outdoor & Impact Advocate
Hello! I’m a designer and artist who uses creativity to turn convictions into impact. I craft visuals that don’t just speak—they inspire action.
As a designer-artist hybrid, I insist good design must do good. Based in the scenic Inland Northwest, I draw creative energy from wild mountain trails—and channel it into work that protects them. I find inspiration hiking through forests and soaking in wild landscapes—reminders of what’s worth protecting.
I've been making art since I could hold a pencil, a camera, or a paintbrush. My lifelong creative practice led me to earn a BFA from the San Francisco Art Institute and an AAS in Graphic & Web Design. With my artistic intuition plus formal training, I bridge:
- Artistic depth → Emotional resonance
- Strategic design → Clear communication
- Activist mindset → Measurable impact
- Designing for passionate artists
- Helping ethical brands communicate their values authentically
- Partnering with nonprofits needing visuals that turn passive viewers into active advocates
- Supporting Unschool and Homeschool families, advocating for children.
When not designing, I'm outside: Trekking over mountain roads on photo drives, exploring a new hiking trail, or rewilding my backyard.
Contact
Let’s create work that matters.
🌱 I respond within 3 business days —let’s discuss how design can amplify your cause and connect your community.
Proof in the partnership—here's what clients say about working together.
Every project is a two-way street—here's how clients describe the journey.
"Amylouise has been working on creating graphic designs for Gizmo, including the undertaking of doing large banners for our outside roll-up doors.
She was great to work with and was throughout the process. She has also been using her organizational skills to make Gizmo a better experience and has gone out of her way to make sure that Gizmo's needs are being met with an upbeat attitude.
She is a blessing in these times."
Gizmo-CdA, Inc.
– Barbara Mueller
– Barbara Mueller
"Amylouise's artistic ability in photography and graphic design helped our team cooperatively produce an excellent rebranding campaign—including our new logo, business system, and marketing materials that elevated our professional image.
She proactively identified sales opportunities and spearheaded our ArtWalk involvement, managing artist collaborations and virtual/in-person presentations to expand our community presence.
I give her my highest recommendation."
TrueWealth Financial
– Steve, Owner
– Steve, Owner
"At Prochaska Creative LLC, Amylouise showcased her graphic and web design expertise, excelling in layout, hierarchy, design, and visual problem-solving.
Her creativity and attention to detail consistently resulted in client-focused solutions that exceeded expectations. Her remarkable photography skills also added depth and impact to her projects, elevating their overall quality.
Amylouise's degrees reflect her strong foundation in artistic and technical disciplines. Beyond her technical skills, her exceptional organizational abilities and knack for efficiently managing tasks often surpassed expectations, demonstrating her natural leadership qualities."
Continued...
Prochaska Creative LLC
– Alyssa Prochaska
– Alyssa Prochaska
Continued...
"What truly sets Amylouise apart is her ability to foster a sense of connection and collaboration. She has an innate talent for building community and creating an environment where colleagues and clients feel supported, valued, and inspired. Her customers thoroughly enjoyed her quick wit and positivity, as well as her ability to patiently and efficiently sort out their issues.
Amylouise's professionalism, creativity, and client-focused approach make her an invaluable asset to any team."
Prochaska Creative LLC
– Alyssa Prochaska
– Alyssa Prochaska
Turning values into visuals for sustainable brands.Let’s Make Change Look Good.
Available for freelance & collaborations—especially with studios/NGO in sustainability, equity, or advocacy.